Written Work
DISCLAIMER
ALL of the following writing pieces are NOT REAL campaigns associated with the respective companies.
Neighbourhood Community Store Initiative
The following pieces are part of a hypothetical community initiative as part of an organisation's commitment towards a sustainable and food secure future.
Email pitch
This pitch is written for a news media representative.
Press release
This piece provides an overview about the initiative. It briefly shares the purpose and significance of the cause.
Op-ed
This piece aims to highlight the issues of food aid in Singapore and convince donors (target audience) to take action.
Speech
This speech aims to welcome volunteers and donors to the event. It thanks them for their contributions and lets them know that they are helping to make a difference to the lives of the beneficiaries.
7 Heavenly Sins of Singapore​
The objective of the “7 Heavenly Sins” guide is to entice upper-class tourists from Indonesia, India, Malaysia, Australia, and Vietnam that enjoy splurging on luxury goods and boasting a lavish lifestyle. The goal is to cater to their desires of wanting to make up for the lack of travelling and shopping during the COVID-19 pandemic.
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Target Audience
Our target audience are “revenge travellers” from the top five countries visiting Singapore, who enjoy splurging on holidays. They are individuals between the age of 25-35 who are desperate to travel because of time lost from the global pandemic. Hence, they are keen on investing more time and money while travelling.